What happens when you approach a music project not as a fixed band, but as an open space?
Urbanproject is exactly that: a growing network of musicians who collaborate on songs, inspire one another, and bring together diverse styles. At its core is not a traditional frontman, but the idea that music emerges from collaboration.
Initiated by Urban Elsässer – a musician and licensed psychologist – Urbanproject sees itself less as a solo project and more as a curated process: ideas, sketches, and songs emerge from a creative core and are further developed, altered, and brought to life by a rotating cast of participants. At the same time, the project is deliberately open – other musicians can also contribute ideas, songs, or fragments.
Sonically, Urbanproject moves between pop and indie alternative: accessible but not arbitrary, stripped-down yet atmospherically rich. The focus is on narrative songs that take their time to tell stories – as a counterpoint to quickly consumable streaming formats.
Instead of a constant output, Urbanproject relies on targeted releases: four songs a year, each a chapter in its own right – connected by a shared ethos, not by a fixed lineup. This creates a musical identity that doesn’t hinge on a single person, but grows from the interplay of many perspectives.
Urbanproject is not a closed system, but a creative space in between – open, curious, and in motion. A project that shows pop can work differently: collaboratively, narratively, and with room for growth.

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